We have created the ALLIED collection to celebrate the commonalities that Hosbjerg is a part of and to recognise the people we are affiliated with – our ALLIES.
The ALLIED collection gives us a sense of joy and happiness, which contributes to our goal of feeling complete. ALLIED celebrates the concept of both similarity and difference and this is where we have found our inspiration for the Winter/Pre-Spring 17/18 collection ALLIED.
We are inspired by the different characteristics of our allies, which we have interpreted and composed into an entire collection that shows who they are in combination with the DNA of Hosbjerg. All our ALLIES wear and interpret Hosbjerg differently, it is this precise idea that has helped to shape the collection.
ALLIED COLLECTION STORY
In the collection ALLIED is expressed through the horizontal stripes and the small check pattern. The patterns create a context, as well as a visual understanding of what it means for us to be ALLIED. Just like a jigsaw puzzle these geometric shapes fit together and are in this way connected to each other. ALLIED has a positive vibe that embraces the joy of the similarities and this joy is expressed in the colours; clear yellow, cobalt blue and cool purple, which all are continuous throughout the collection.
The recognizable cotton t-shirt and sweatshirt concludes and connects the collection by having the word ALLIED embroidered on the chest. These two key items emphasize the story behind our collection – “about being connected and feeling affiliated with something or someone”. We have made these two styles unisex, as our ALLIES aren’t linked to an individual gender and because for us, ALLED takes both inspiration from the masculine mixed with the feminine and therefore cannot be limited to only one specific wardrobe.
Sign up for our event June 29, 14-19 at Vestergade 11,1. 1456 Copenhagen K, where you check and try out the clothes from Allied, but hurry! There are only 150 seats.